A.J.Simmonds / Freelance AV Copywriter
COPY DECK — Teaser Campaign
TAGLINES
1. You can’t bury a voice.
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2. Truth plays on tape.
3. The past strikes a chord.
ROUTE 1 — You Can’t Bury A Voice
Supers / VO (30s)
[SUPER] THEY BURIED HIS BODY
[VO] “My Brother is dead.”
[SUPER] BUT NOT HIS STORY
[VO] “And we never talked.”
[SUPER] YOU CAN’T BURY A VOICE
[VO] “But now I can listen.”
[TITLE] THE STILL POINT
ROUTE 2 —
The Past Strikes a Chord
Supers / VO (30s)
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​[SUPER] A VOICE THROUGH TIME
[VO] “Musicians need a good ear.”
[SUPER] THE PAST STRIKES A CHORD
[VO] “But I never listened.”
[TITLE] THE STILL POINT
[VO] “I’m listening now.”
ROUTE 3 — The Truth Plays On Tape
Supers / VO (30s)
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[SUPER] REGRET BECOMES RECONNECTION
[VO] "I never really knew him. Not really."
[SUPER] SECRETS ARE UNCOVERED
[VO]”He was my brother”.
[SUPER] THE TRUTH PLAYS ON TAPE
[VO] “And he deserved better than this.”
[TITLE] THE STILL POINT