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ASHES OF WINTER

COPY DECK — Teaser Campaign

BRIEF

Audience: 

25–60, Fans of slow-burn dramas, British cinema, and emotionally complex storytelling.

 

Goal:

Build intrigue and emotional resonance around Ashes of Winter ahead of its release — positioning it as a visually haunting, character-driven story that will appeal to audiences of The Remains of the Day, 1917, and The Power of the Dog.

 

Tone:

  • Poetic yet grounded.

  • Cinematic, sensory, and emotionally restrained — no melodrama.

 

Deliverables:

  • Film tagline (max 10 words)

  • 30-second teaser trailer script (voiceover + super text)

  • Press release headline and subheading

ROUTE 1 — Persistence of Memory

Taglines:

  1. His mind has left him out in the cold.
     

  2. Forgetting is the hardest battle.
     

  3. Haunted by the ghosts of war.
     

  4. To build a life he must burn his past.
     

  5. To find a home he must forget his past.

Supers / VO (30s)

[VO] The noise. And the burning. That’s all there is. That’s all there ever is.

[SUPER] Out of the ashes

[SUPER] Haunted by the echoes

[VO] That’s all there is.

[SUPER] You must build a future

[SUPER] Or lose yourself to silence

[VO] That’s all there ever is.

[TITLE CARD] ASHES OF WINTER

ROUTE 2 – Struggle for Peace

Taglines

 

  1. Returning is the final battle.
     

  2. War never leaves us.
     

  3. He lost his friends. Then himself.
     

  4. The mind is the final battlefield.
     

  5. What wars will follow?
     

  6. He carries the burden of war.
     

  7. Silence becomes the enemy.
     

  8. The battle between fear and trust.
     

  9. Isolation is the enemy.

Supers / VO (30s)

[SUPER] Long after war has ended…

[VO] I thought I needed silence. Solitude.

[SUPER] Peace is not an option.

[VO] But the mind is a battlefield.

[VO] And silence is the enemy.

[TITLE] ASHES OF WINTER

RATIONALE

Route 1 - Persistence of Memory

 

This route is an introspective exploration into the difficulty of coming to terms with memories of war. It poses the question ‘How can I rebuild after such trauma?’ and expresses how, in spite of solitude and silence, the protagonist cannot let go of his past. It is this focus on the past and use of repetition that gives Route 1 a sense of echoing inescapability, which reflects the protagonist’s battle with PTSD. There is a juxtaposition between the burning of his past, and the icy cold of his peacetime surroundings.

 

Route 2 - Struggle for Peace

 

This route explores the idea that, while peace has been declared, the war is far from over. In every waking thought, the protagonist battles on against his memories, and against the silence that allows his memories to run amok. While this route is introspective, it relies more on the oppressive calmness of his environment to paint a picture of his internal struggle. It frames him as a soldier who cannot escape his role, and sees unending conflict everywhere.

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