A VERY POLITE APOCALYPSE

COPY DECK — Teaser Campaign

TAGLINES

1. Keep Calm Keeping Calm.

2. Please Remain Calm. Please. Sorry.

3. He's Acting Prime Minister.

ROUTE 1 - Keep Calm Keeping Calm

Supers / VO (30s)

[SUPER] KEEP CALM AND…

[SUPER] …WELL, JUST KEEP CALM.

[SUPER] HOW ABOUT: KEEP CALM KEEPING CALM?

ROUTE 2 - Please Do Not Panic

Supers / VO (30s)

[VO] “This is an emergency announcement from what is left of the UK Government.

[VO] “Please remain calm.”

[VO] “Please do not panic.”

[VO] “Please?”

[VO] “Would that be alright?”

[VO] "Sorry.”

ROUTE 3 - He is Our Acting Prime Minister.

Supers / VO (30s)

[SUPER] THE STAGE IS SET

[SUPER] THE CURTAIN RISES

[SUPER] HE IS OUR ACTING PRIME MINISTER

[VO] Acting Prime Minister?

[VO] He couldn’t act his way out of a bloody am-dram pantomime.